Why Social Media Marketing Matters
While some may dismiss social media marketing as frivolous, this marketing tool is undoubtedly valuable for connecting with a broader consumer base and demonstrating the values and qualities of your brand. Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest offer significant advantages for your business. In the beginning of 2019, there were 3.48 billion social media users, representing a significant number of potential customers that can be targeted with social media marketing.
1. Increases brand recognition
Social media marketing creates an opportunity to connect with your customer base, increasing your visibility and syndicating your content. Your social media channels are a way for your brand to connect with your audience and drive your brand’s voice and content. Social media accounts ensure that your brand is accessible to new customers and increases familiarity with existing customers.
Social media is a cost-effective tool, as most social network profiles are free for sign-up and use. Paid advertising is available and can be very valuable, but even just the investment of time and effort offers worthwhile benefits.
3. Drives engagement
Social media is a useful tool with which to engage and interact with customers as it enables two-way communication with your customer base, allowing them to voice their concerns, opinions and praise. This drives accessibility, ensuring that customers engage with your brand and enables potential conversions to sales.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
4. Higher conversion rates
Social media results in higher conversion rates, with a significantly higher lead-to-close rate than outbound marketing. Social media offers brands an element of humanisation, creating interactions that demonstrate the brands’ human side.
5. Brand loyalty
When brands use social media platforms, it makes it easier for customers to find them and connect. This, in turn, leads to heightened customer retention and customer loyalty. Open dialogue and availability from the brand is necessary to facilitate this brand loyalty.
6. Increased traffic
Social media interest can drive traffic to your website or online store. By sharing your content on social media platforms, you’re giving users a reason to click onto your website, thereby increasing conversion opportunities.
Recent statistics have demonstrated that 71% of customers that have had a good social media experience with a brand are likely to recommend it to others. This is a clear indication that social media marketing can offer good ROI.