With the easing of the nationwide lockdown, more and more restrictions are being lifted. One of the most recent restrictions to be lifted was the banning of not essential eCommerce. As many businesses are still unable to open, and consumers are apprehensive about going to shops, eCommerce websites are set to thrive. This trend will most likely continue post lockdown, as it is predicted that the Coronavirus will be around for a while. Therefore, mask, sanitisers and eCommerce will become the new norm.
Here are five reasons why you need to get an eCommerce website ASAP:
Makes your brand more accessible
During this lockdown, many businesses have suffered huge financial losses due to the temporary closure of stores. However, with an eCommerce website, your business will still be able to make sales despite store closures. It is also a safer way to shop during this current pandemic; therefore, more people will opt for online stores. Having an eCommerce website also means that anyone can buy your products from where ever they are, opening your business up to new customers.
Not only does having an eCommerce website make your business more accessible to all your customers, but it will also help save costs. eCommerce tends to carry far lower costs than physical stores. Therefore adding an online element to your business doesn’t need to be a high-risk investment.
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities.
eCommerce stores are open and available 24/7/365 meaning your customers will always be able to visit your store. As there is still a curfew imposed during South Africa’s lockdown, with an eCommerce website, your customers are able to keep shopping with you even after the curfew. This also means that customers don’t have to leave the safety of their homes in order to buy on of your products. Therefore buying online is more convenient and safer for your customers, especially during this COVID-19 pandemic.
Keeps your brand competitive
By selling products online, brands can ensure that although their physical stores are closed, they remain competitive with other stores. Also, in the long run, post-COVID-19, eCommerce is expected to continue to grow with Gen Zers and millennials are more likely to make more purchases online.
Survive the COVID-19 pandemic
This lockdown has been extremely hard on all businesses. However, with the easing of restrictions and subsequent unbanning of non-essential eCommerce, businesses now have the opportunity to ensure not only the survival of but the growth of their brand even after the lockdown.
Need help nailing that eCommerce website? At Digital Cloud, we can help. Contact us to take the first step to create an online presence.