With our research done, the planning process transforms that information into a clear set of consumer insights, user goals and business objectives. Matched with target personas and user experience data, this data assists us with creating a key strategic vision for your brand that will define the digital state of your image along with its messaging and positioning in the marketplace.

At this point, we’re ready to breath life into this vision. We plot key brand components and selling points, messaging, media and communications plans, technology considerations, analytics strategy as well as business goals, objectives and timelines. At the end of the Planning Stage, together we will know where we’re going and how we’re going to get there.

So we have now crunched the numbers. We’ve strategized, measured and analyzed. We get it. We get your clients. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. Now, we figure out how. This is where the magic happens.

Creative, social, search, tech, the sales team — we all work together. We mix it up. We cross-pollinate. We crush left-brains into right ones. We collaborate, examine, laugh and argue. Architectures are built and wireframes start to come to fruition. The aftereffect of all this integration is, well… integration.

We create ideas that helps incorporate your brand not just across different platforms, but to mesh into peoples’ lives. Ideas that engage, captivate and inform. Ideas that consumers relate to. Ideas that jive with how they connect, converse, and consume. It’s what we call a brand ecosystem. Our clients just call it “awesome.”

This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to breath and come to life. Strategies are executed and campaigns launched. Gremlins hidden in the details are found and expelled. Media is purchased, content calendars created and complex processes are transformed into rich, searchable content.

This stage is one of the most extensive and collaborative procedures, often involving roles that include user experience, interactive design, visual design, content and asset development, social media management, mobile design and development, SEO optimization and more.

For you, our client, this is the easy part. That’s the beautiful thing about our process. By the time the Execute phase begins, you’ve already made the tough choices. You’ve seen the research and embraced the insights. You’ve approved the plan and shared in the vision.  There’s still work to do, but your focus starts to shift to ‘launch’ at this point in the process.

We have got something to prove. We’re an agency not an art house. When we create something that moves individuals, it’s so we can move them to our clients’ brands. When we inspire people, it’s so we can inspire sales. Our work is designed to work. In the Measure Phase we make sure it does.

By clearly defining our goals and objectives early in the process, we’re able to define key performance indicators and metrics that we can use to measure performance. Once the project is up and going, we measure, test and compare. We analyze. We make sense of what’s working, and what could be working better. Through all of this, we’re able to track consumer behavior and get a better understanding of how customer data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand.

Furthermore, the best part is, our clients never have to take our word for it. You’re free to form your own opinions in view of the analytics provided.