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A webinar is a web-based presentation or meeting, which is hosted online in real-time, making it easy to connect with viewers from around the world. With a webinar, you can host a presentation, take questions, discuss points and share content, post polls and surveys, all without having to go through the effort of organising a physical event.
73% of B2B marketers say a webinar is the best way to generate high-quality leads.
61% of marketers use webinars as a tactic for their content marketing strategy.
60% of webinars are designed to move people through the entire customer lifecycle.