Pay-per-click is a great way to get visitors to your site when you need traffic in a hurry. It basically entails buying a listing in the search results of a search engine like Google or Bing; and the best part is that you only pay each time your ad is clicked.
But isn’t that cheating, you may ask? Well, pay-per-click coupled with a little bit of hard work on the organic search side can help catapult your business to serious success. Pay-per-click advertising has many benefits, but in this post we’re only going to look at the top five that make it a must-have for your business.
Speed to market
Pay-per-click ads can be launched quickly, within minutes of setting up your account on Google, bringing in targeted leads and traffic to your website.
Targeted reach
Pay-per-click advertising is ideal for promoting a limited time offer, seasonal special, event or any other time-sensitive need that only a short-term, high-impact campaign can fulfil. You can also schedule your pay-per-click ads to run during your best sales period and in specific geographic regions.
Pay-per click advertising helps you target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop. Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Increased presence
Pay-per-click advertisements help to increase your company’s presence online as your brand takes up more real estate on a search engine results page. This makes your look better by giving you greater authority in the eyes of the search engine as well as the people searching.
Instant insight
Using pay-per-click advertising can help you get a feel for what works and what doesn’t. With Google AdWords, for example, you can see how many people notice your ads and what percentage click to visit your website, or call you. This is great way to provide low-risk testing for keywords, enabling you to determine if a full site optimisation campaign is worthwhile.
Maximise the return on your marketing investment
Because you only pay when an ad is clicked, it’s easy for you to manage costs, track conversions and determine your return on investment. You can also compare your pay per click return on investment against your other marketing activities.
