Social media advertising is ripe with benefits for businesses. Not only can social media advertising help you connect your products or services to thousands of people who may be interested in them, it can also generate followers, engagement, and website traffic fast.
When it comes to social media advertising it pays to know what you’re doing because there is a lot that can go wrong. The last thing any business wants to do is spend time and money on an advertising venture that is unsuccessful. In this two-part post, we’ll look at six tips to help you avoid many of the issues brands face when implementing a social media advertising campaign.
Be active
It’s no use running a social media advertising campaign if you have little to no social media presence. Take time out to create high quality content for your social media accounts that will support your advertising efforts. Regular interaction and content updates will assist in growing your social media audience organically which is better for your advertising campaign.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Understand your audience
Before you had out and set up a social media advertising campaign you need to understand who you are targeting. This is where having a developed social media presence comes in handy, because you would have already established what your audience likes from your organic social media marketing efforts. It’s also worth noting what each audience is like on each of your social media platforms, for example your Facebook market may not necessarily be the same as you LinkedIn market so you will need to tailor your ads accordingly.
Create relevant content
Once you know what each audience is about you must create hyper relevant ad content to cut through the noise on social media. There are millions of ads on social media as you are reading this so it is up to you and your team to create content that stands out and sets your brand apart.
Don’t miss part two of our post where we look at three more tips for social media advertising success.
