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Many business owners underestimate Facebook, unaware of how this global social platform can drive sales, boost brand awareness, manage information and so much more! Facebook is a [...]

The dummies guide to influencer marketing. Influencer marketing is one of the most important marketing developments to emerge in the digital age, combining classic marketing theory with [...]

Thousands of memes are added every day online. Easy to create and free, memes can have a positive social impact on your audience and add some fun [...]

For many business owners, there exists an aura of mystery and uncertainty surrounding the online marketing of their companies, causing confusion and doubt. Our simple guide to [...]

Just because there are multiple social media channels available doesn’t mean your business needs to be on all of them. Choosing the right social media channels for [...]

Just because there are multiple social media channels available doesn’t mean your business needs to be on all of them. Choosing the right social media channels for [...]

While some may dismiss social media marketing as frivolous, this marketing tool is undoubtedly valuable for connecting with a broader consumer base and demonstrating the values and [...]

Social media is a space of immense opportunity, offering brands space to engage with customers, strengthen brands and reach new markets. It also provides less-positive opportunities, like [...]

South Africa’s online presence is growing. With over 4 billion users making use of the internet in 2018, and Africa showing the strongest global growth rates in [...]

Social media has become one of the most powerful platforms for marketing a business in the modern age. The sad reality however, is that many businesses are [...]