Think about any new goods and services you’ve procured lately, where did you find out about them? Chances are it was online. According to Google 80% of consumers rely on the web to find and choose local businesses.
What this means for your digital marketing strategy is that you have no digital marketing strategy without a solid website, after all your digital marketing efforts need to direct your potential customers somewhere. In this two-part post, we look at 6 web tips that will drastically improve your digital marketing efforts.
Add a blog
If you want to boost your website’s search engine optimisation (SEO), set yourself apart from the competition and establish yourself as an industry expert you need to add a business blog to your website. Blogging is a powerful form of content marketing that can allow you to share your industry expertise and create brand recognition all over the web.
Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to mobile, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
Optimise your site
To be found by the right people in the right places you need to optimise your site with local information like your address and geotargeted keywords. Targeting is everything in digital marketing so ensure that your website is reaching out to the segments of the population with relevant targeted information. This is where a solid SEO strategy comes into play so work with your digital marketing department to come up with a focused plan of action for your site.
Work with a legend
If you want a digital marketing strategy that will allow you to stand out from the crowd you need to partner with an innovative digital marketing company. From web design, to content marketing and everything in between Digital Cloud has got the services you need.
