The goal of search engine optimisation (SEO) is to get top ranking on all search engines that matter to your website audience. With the correct SEO in place, your website pages will be displayed right at the top of the search engine results, and rank according to relevance.
Developing an SEO strategy improves the performance and visibility of your website. For successful website optimisation, start with an analysis of your target market and improve your keywords research and analysis. Here’s how.
Define keywords goals and objectives
Determine the main goals and objectives your keywords are going to fulfil, from increasing website traffic to improving online conversions. Be as specific as possible, as the results can greatly influence the keywords optimisation process and final rankings.
Do a website competitive analysis
Before you begin, examine your website’s text and content keywords and see how they fare in current engine rankings of competitive website. For example, check top results in Google listing results when searching for your web content keywords. Tools such as Semrush.com and Keywordspy.com can help.
SEO or search engine optimisation is the name of the process used to optimise a website’s content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.
Get started with initial keywords
Write a list of targeted search keywords based on your market segment and customer base. Think about what your prospects will search online to find your business website or a specific page, or ask current clients for feedback. This will form your initial keywords.
Prioritise keywords
Identify a targeted list of keywords and phrases from the initial list. Do keep in mind your competitive analysis and other industry sources to streamline the list. This is important to be able to prioritise keywords and phrases based on your preliminary list, the number of recent search engine queries and how many websites are competing for each keyword.
Keep an eye on keyword rankings
Keyword rankings are an indicator of how well the keywords performed in online searches. Start with your priority keywords and check up the progress weekly to begin with, or monthly if you are happy with the improvements in website traffic.
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