Social media marketing has become a must-have for business today. You want to be where the action is, where your customers are hanging out and getting their information from. This means you need to go to them – which means you not only need to have a strong presence on social media, but also a strong strategy to go with it.
There are nearly 700 million daily active users on Facebook, with Twitter clocking in at just over 500 million. Still don’t think you need social media marketing?
Social media marketing has a 100% higher lead-to-close rate than outbound marketing. More than 80% of B2B marketers use social media marketing in some form. And we have 21 more reasons why social media marketing is definitely a must-have.
Champion the brand
A strong social media presence will cement your brand as an authority and showcase your business. It allows you to proactively control what is shown in the digital realm.
Build brand loyalty
Engaging with existing and potential customers on social media platforms turns your brand perception from being a faceless corporate-driven entity to a more personal, loyalty-inspiring presence.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Build relationships
Social media allows active, two-way engagement with customers and gives you important insights you wouldn’t not otherwise have had access to.
Drive targeted traffic
Using social media posts, you can grab attention and get your brand message out there without being too obvious or looking too desperate. Again, you control the narrative, so it’s crucial that your content has the right tone and voice.
Social media ads can be targeted
Social media ads can be aimed at very well-defined groups within very specific parameters. This means that you can make sure your target audience receives the ad without having to do a blanket campaign that wastes energy and budget on people who will never be your customers.
Receptive audience
Because you can be so specific about the target audience that receives your ads, and because you have so much control over the content on your pages and the messages they deliver, you can rest assured that the audience will be more receptive to your message – you handpicked them, after all!
Increased trust in the brand
The better your engagement with your audience and the more you communicate with customers, the more they will trust you as a brand as well as a credible source of information. You can personalise the platform to ensure customer satisfaction.
Keep an eye out for the next two parts of this blog.
