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Content Marketing 101

Welcome to content marketing for dummies! For many business owners, managers and even marketers, the term “content marketing” is sure to ring a bell – but they don’t know what is it or how to use it. So, what is content marketing really and should you be implementing it in your marketing mix?

First off, what is content marketing?

Content marketing refers to a strategic marketing approach which is focused on creating and distributing relevant, valuable and consistent content to attract and retain a clearly defined audience.  What this means is that companies put out information that is educational, informative, entertaining or otherwise valuable in some way, in order to gain and retain an audience.  Content marketing is all about your audience- what do they care about, what are they interested in and what do they need?

Content marketing helps you build a long-term strategy to boost and protect your brand and brand awareness. Content marketing isn’t just about immediate sales, it’s about attracting people to your brand, developing trust and sharing valuable information that improves your audience’s lives in some way.

Generally, the goal of content marketing is to use the publication and promotion of content to drive organic website traffic, increase lead generation and enable the sales team to close deals faster.  The ultimate goal of content marketing is to drive profitable customer action.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Types of content marketing


This list includes some of the most effective tools you can use to drive your content marketing home:

  • Video
  • Blog posts
  • Webinars
  • Podcasts
  • Infographics
  • Quizzes
  • Social media posts
  • Email marketing
  • Ebooks
  • Chatbots
  • Text messaging
  • Magazines
  • Pinterest
  • Apps
  • Games

How does content marketing help my business?

Content marketing started gaining remarkable popularity from 2010 onwards- making it a relatively young marketing method. If done right, content marketing can lead to increased sales, cost savings and more loyal customers- but it’s important to remember that content marketing is a long-term strategy that requires a good understanding of the market as well as enough time to implement.

Here’s how content marketing support benefits your business:

  • Supports other digital marketing channels
  • Contributes to SEO efforts.
  • Acquire new customers
  • Improves the chances of being found by potential customers
  • Builds an engaged audience
  • Increase revenue with existing customers

Content marketing is a powerful tool that can drive considerable growth and enhance your brand. It’s important that content creation is done in a way that is responsible, accurate and considerate. That’s where talented marketing managers, content writers and strategists come in.

Ultimately, the adage rings true: content is king.

Looking for a marketing partner to improve your content marketing? At Digital Cloud, we can help. Contact us to take the first step to confident content marketing.

Need help nailing that brand identity? At Digital Cloud, we can help. Contact us to take the first step to ultimate brand identity coherence.
Alister Ho
Alister Ho

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