Marketers are always looking for new ways to stand out from their competition as well as get their message across. Animated videos are an engaging tool that allows brands to do just that by telling their story in comprehensive but creative ways. There are many reasons brands should use animated videos as part of their marketing strategy, here are a just a few:
It is engaging
People are more likely to watch a video until the end than read an entire article. Because of the colourful and interesting nature of animated videos, the audience will stay focused on the message your brand is trying to convey. Having a timeline bar at the bottom of the animation also helps to keep the audience on track as they know exactly how much time they have left in the video. Therefore, they are more likely to watch the entire video.
Keeps audience’s attention
When people see an animation on social media, they are enticed to watch it because you often don’t see animation and therefore it piques the audience’s interest. Their attention is then held because of the graphics and characters, that is if the animation is done well. This is the aim of every marketer, to hold the audience’s attention and get them interested in the brand. Amination videos are often short snackable clips; they can range from, 10 seconds to minute, meaning that the audience will not get bored and therefore watch the entire video.
Video marketing involves incorporating videos into your digital marketing campaigns to promote your company, drive sales, raise awareness of your products or services, or engage your customers. Video marketing not only helps you connect with your audience but boosts information retention as well, meaning more people will remember your brand.
- Simplifies complex topicsExplaining specific details about a brand to the public can often be quite complex and challenging to clarify. Animations are a great way to make complex subjects condensed and more understandable for the general public. Some companies use animation as a way of breaking down their products or services by dedicating one animation a specific topic. This also gives your audience a better understanding of your brand and its offerings and will, therefore, help inform their decision to become a loyal customer.
More memorable
Truth time, do you remember the hundreds of ads from different companies? Do you remember the generic ‘We’re the best in the business’ ads or do you remember the more creative and humourous ads? The answer is pretty straightforward, the more original your advert, the more memorable it is. That is why animated ads or explainer videos are beneficial for companies. Due to the fact that animators are not limited by human abilities and budget for props, they can put huge amounts of creativity into the ads. For example, they will have no problem animating a person flying. However, that can be quite difficult and expensive in real-life. This is why many brands have turned to animation because it can make your brand memorable.
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