Your Website SEO Strategy Made Easy: Content Optimisation

The process of SEO optimisation is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Once you have done your keywords research and development, it’s time to optimise the website content to support the SEO.

Create page titles and meta tags

Use your selected keywords in your website main title and page titles. Keyword-based titles help establish page theme and direction for your keywords, while meta tags are important to improve click-through ratings.

Improve website content

Include keyword phrases and any related words on website pages to make sure search engine robots pick up your website when users search for those specific phrases. It is a good idea to integrate selected keywords into the website’s source code and web copywriting.

Test various text lengths with your chosen keywords to see what performs best. Aim for a minimum of 300 words recommended for page content. Depending on the target market, more content may produce better results.

We recommend setting up a blog page and feeding it with fresh content that includes your selected keywords to keep search engine robots busy and your website SEO relevant.

SEO or search engine optimisation is the name of the process used to optimise a website’s content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.

Develop new sitemaps

Make it easier for search engines to index your website. Create both XML and HTML versions. Start with HTML and submit XML sitemaps easily via Google, Bing or Firefox webmaster tools.

Test and measure often

Continuous testing and measuring of keywords and website content is key to the success of your search engine ranking and web traffic. Also, review your link strategy and ensure that your inbound and outbound links are relevant to your business.

Keep an eye on individual keyword performance, adjust accordingly and test the results of any changes. Document all keyword change and updates in writing to keep records. It’s important to switch up things once in a while to improve search engine rankings.

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