The power of visual media has skyrocketed in recent years especially with more businesses using social media platforms like Facebook and Instagram. One of the greatest trends in marketing this year has seen many organisations swop stock photography for a more personalised approach.
Human beings are naturally visual creatures and are more inclined to make a judgment on your business based on the look of your online presence alone which is why it is essential to invest in good quality professional photography and engaging images that are right for your brand. In this two-part post, we’ll look at six reasons to use professional photography for your marketing material.
Personalisation
Professional photography adds a personalised touch to your website and marketing material. When customers visit your website, they want to get to know you and stock photos don’t help them do that. The best way for potential customers to get to know your business is to show them photos of your business, team members and products.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Versatility
Investing in professional photography is exactly that, an investment. You can use the photos your photos for anything and everything that promotes your business. Online, photos can be used to make your website more engaging. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google+ and more. They can also be featured in blog posts and articles. Offline your photos can be used in brochures and promotional materials of all kinds. The possibilities are endless.
Build intrigue
Professional photographs of your business, team and products help to build intrigue. Expressive images inspire potential customers to get to know your business. Photos allow you to show your clients and customers what’s on offer rather than telling them.
