Thousands of memes are added every day online. Easy to create and free, memes can have a positive social impact on your audience and add some fun to your digital marketing.
Memes are based on popular humour and jokes about a specific situation, trend or image captured that people can relate to. Just add a witty or funny punch line to go with the image.
Drive social engagement
Using memes on social media can help create more interaction and drive engagement. Choose memes that are easy to recognise – remember the ‘success kid’ meme?
Attract a younger audience
Memes can grab the attention of a younger crowd interested in the latest trends, which is why they’re great to use on social media to generate more likes and shares.
Promote business
Not only do they add more fun and create engagement in general, but you can also use memes to generate awareness, promote your business, products and services, in a fun way.
Social media marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Enhance branding
Memes can also be a useful tool to showcase your business’s creativity, personality and sense of humour, by aligning your brand with the latest trends.
Create Your Own Memes
There are thousands of memes already created to choose from, but you can create your own and make it more personal to connect with your specific audience.
Use the original meme for guidance to convey sarcasm or irony, depending on the case and the result you want. Ensure you are not using the meme incorrectly by checking first the initial intended use and meaning of the image you are using.
Although entertaining, it is recommended to use memes sparingly for social media campaigns or blog posts, as not to overburden the audience with the information.
Choosing or creating your own memes can add more interest or entertain to your audience as long as it is somewhat relevant to your business, or else you may alienate users, no matter how funny the content is.
Find memes online or use popular meme-generating websites such as imgflip.com or makeameme.com.
