Want better SEO? Don’t we all… it sounds so intimidating but with the right expert advice and the best marketing specialist by your side, you can rest assured that your website’s SEO is in safe hands.
There are many aspects to successful SEO. In this collection of articles, we’ll look at these different aspects and how they can improve the SEO of your brand.
Think like your target audience
To find your target audience, you need to think like them: how would you find yourself on the worldwide web? Think which keywords you would use and where you would search. Make a list of words you would use and Google them. If you don’t show up on page one, you need to start creating content with that word or phrase to improve SEO – write a blog post or rework the relevant webpage content to make sure you get on the map.
Your brand is not what you do
When you start picking out the keywords and phrases people might use to look for your products or services, remember that there’s a difference between who you are and what you do. People are not going to search with your brand name – they are going to search what you sell and what you do, so pick out SEO-friendly words and phrases that play into that.
SEO or search engine optimisation is the name of the process used to optimise a website’s content, structure and quality in order to improve its organic visibility in search engines. SEO includes a number of processes such as keyword research, content development, site speed optimisation, structured title and description creation and improved website architecture.
Become an authority in your field
An easy way to do this is by answering customers’ question with your online content. Identify the core questions customers might have about your product or service and answer it in online articles and blog posts. For example, if you hire out stretch tents, you need to have plenty of articles or blogs that answer the questions around the product, e.g. how does a stretch tent work, how much does a stretch tent cost, where do stretch tents come from, how quickly can a stretch tent be erected, etc. When people type in these questions, your content will appear, boosting your SEO and driving them to your site.
Get Google reviews
This is a quick way to move up the SEO ranking as you become more visible, while at the same time establishing yourself as a trusted authority in your field.
Mobile-friendly
People are increasingly doing searches from their mobile devices, so it is crucial that your website is mobile-friendly, easy to navigate and looks stunning on any device. It needs to be written so as to adapt to the device and make the visit a pleasant experience. The longer people stay on your site, the better for SEO!
