6 Reasons to Consider Podcasts in Your Content Marketing – Part 1

When you think about good content naturally your mind goes to text based content coupled with amazing visuals but there is more to content marketing than meets the eye. Have you thought about getting into your audience’s head through their ears?

Podcasts and audiocasts are a great tool for content marketing. They add some variety to your strategy and are better suited to reach that part of your audience that is more responsive to auditory stimulus.

Here are six reasons you should consider adding podcasts to your content marketing strategy.

You can create awareness in a less crowded space

The world of marketing is saturated with written content and getting your stuff in front of your target audience is getting harder and harder. The podcast scene is not yet as crowded which means it will be easier to reach your target audience. This of course doesn’t mean you can rest on the quality to the content you produce.

Podcasts have a quick turnaround time

Recording and editing your podcast is an easy process, and requires a lot less effort when compared to a video for example. Most of the software programmes for editing are easy to use which means all you have to do is record your audio, add an intro, give it a listen to make sure that it’s clear and the volume is good and you’re done. Once you’ve saved your podcast as an MP3 file its ready to add to your website.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.