The outbreak of the Coronavirus has to lead to the cancellation of events and speeches. Its has left brands scrambling to find a way to stay connected to their customers during this time of social distancing. However, to bridge this physical gap between brands and their customers, many businesses have turned to webinars as a source of marketing as well as a way to connect with customers.
There are two types of webinars, a live webinar and a pre-recorded webinar. While both have their advantages, it is easy to see why so many brands are opting for pre-recorded webinars to get their message across.
Here are just five of the benefits pre-recorded webinars offer:
Edit out mistakes
When recording a webinar, mistakes are bound to happen, but with a pre-recorded webinars, these mistakes can be edited out of the final product. This helps to ensure that only the relevant information is included in the webinar and time is saved by not having any mistakes in the final product.
High-quality video
One of the main advantages that pre-recorded webinars have to offer is that the video quality is much higher than live webinars. This is because instead of having to use a computer camera or other live recording devices, you can use your camera with the best quality. As we all know, live videos can often come out blurry and pixelated, but there is no chance of that happening with a pre-recorded webinar.
High-quality content
Along with better video quality, the quality of the content presented in a pre-recorded webinar is superior to live webinars because effects and graphics can be included in post-production. By adding these effects or graphics, you can add extra information as well as make the webinar more entertaining, therefore encouraging your viewers to watch the webinar until the end. This is also a chance for brands to include their specific branding to build their brand identity and awareness.
Not reliant on internet quality
This goes back to the video quality point, but when you are hosting a live webinar, you are entirely dependent on the quality of your internet connection. If you have a bad internet connection, or if your connection cuts out, your video will start to become fuzzy or just stop altogether. This can be extremely frustrating not only for you but for your customers as well. Therefore it is not likely they will wait to watch the end of your webinar or sign up to view any future webinars. By making use of pre-recorded webinars as long as you can upload the video and your customers are able to play the video, the quality will remain of a high standard, and you will not have to worry about the webinar being cut in the middle.
Can be watched any time
When hosting a pre-recorded webinar, you have to host it at a specific time. This means that this webinar will not be available for your customers to watch later, meaning if they can’t make the time you decide to stream the webinar, they will not watch it. With a pre-recorded webinar, your audience can watch it at any time after it has been uploaded. This means that there is a higher chance of more people watching your brand’s webinar.
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